A recent study from Syracuse University estimates that e-sports viewership could exceed physical sports by 2021.
Gaming
ReKTGlobal and TalentX Join Forces
ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.
5 Predictions of What Esports Will Look Like After COVID-19
While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.
Want to Move Spend from OOH to e-Sports? Better Check Your Contract
E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.
Yes, Gaming Is A Good Place For Brands to Invest Right Now… But Do It Right
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
From Small Venues To Sold Out Arenas, Esports Marches On
Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.
The Changing Faces of Video Games: Influencers and GaaS
To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.
10 Commandments for Brands in Gaming & Esports
For brand marketers to engage gamers, it’s critical to first understand its unique culture, community and sub-communities.
Innovating with Games: What Advertisers Can Learn from Game Design
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Want to Put Performance at the Heart of Your Strategy? Look to Gaming Companies.
Quite simply, gaming brand marketers have built performance marketing into their DNA since Day 1.