This article will look at some other games which, while popular, are still finding their places as competitive esports.
Gaming
Harnessing the Power of Community: Lessons from the Games Industry
In the world of games, communities have the power to make or break games.
A Marketer’s Guide to eSports Competitions
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.
A Marketer’s Guide to Esports Genres (Part 2)
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
A Marketer’s Guide to Esports Genres (Part 1)
The concept of esports has been a relatively recent occurrence, but it has certainly gained…
Visit Xbox: A Clever Telling of the 4K Gaming Story
McCann London teams up with Xbox to promote the best destinations in games, with Xbox talking and behaving in the same way as the travel sector.
Entering the Esports Ecosystem: How Brands Can Succeed
To say that the global popularity of competitive gaming is exploding is an understatement.
The Enormous Potential of Location-Based VR
What exactly is location-based VR, and why does it matter to marketers?
Gameloft’s Mobile Gaming Predictions for 2019
If the phrase “2019 trends predictions” fills you with dread – rest assured.
Gaming Events are a Proving Ground for Future Consumers
In one fell swoop, the role of gaming in society has evolved from a niche bedroom pastime to a multibillion dollar industry.