Op-Ed

A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray.  Two colors that in ordinary times are fine, not striking.

Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.

What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?

Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.

Organizations have made significant changes to enable working from home – but what has it meant for employees, and specifically their expense claims?

The traditional way the ad industry found mass audiences for our clients was simple—we paid a lot of money to a television network that forced all viewers to watch a commercial before getting to the entertainment they loved.

Within this disrupted and unsettled world, people are experiencing a roller coaster of emotions as the months pass since the Covid-19 pandemic began, making it a particularly challenging and difficult environment for brands to navigate.