Op-Ed

An underground world of frugal millennials exists, and they use a specific model to save money to retire by their thirties.

If you’re young in your career, or stepping into a new role, company or path, it’s critical that you project confidence – even when you don’t feel it.

They say talent is the most important asset of any company.

When the modern snakeoil salesmen tell us which digital ad formats are most effective and, in response, we limit our creative ideas to ten A and B tested images on a carousel, we are lining their pockets, not building brands.

The Super Bowl is a great demonstration of something we need to remember the other 364 days a year: People don’t hate advertising, they hate bad advertising.

Watching the game last Sunday night, I couldn’t help but see a pattern of over-correction from the 2017 marketing strategy of major brands.

The blue plastic bag. The smudged gray fingers. The sweet smell of ink and paper. All of the evidence points to a taboo by today’s standards: a print version of The New York Times.