To improve digital advertising’s reputation, we must go back to basics and work in the interest of all.
Op-Ed
The End of the Traditional Advertising Agency
Data is just the beginning of the journey towards better advertising. Once assembled, the data must be properly studied with the help of a skilled data scientist.
The Rise of Dual-Brain CMO
Gone, largely, are the days of the creative CMO. CMOs today are increasingly expected to bring a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience.
What Advertisers Can Do About the Teaching Shortage
We can’t change some of the not-so-great realities of teaching. Namely, the salary. But we can begin to bust the myth that teaching is boring and perfunctory — and to start showing it for what it really is.
Trust, Safety and the Pursuit of Transparency in Digital Advertising
Our industry is suffering from a trust problem. A full two-thirds of them believe that mainstream media is responsible for at least some of the “fake news” problem.
The Immediacy Economy: Putting Performance at the Center of the Marketing Plan
We don’t live in a “digital economy” as coined by executive and author Don Tapscott, we live in an immediacy economy, powered by digital. Digital is merely the tool which fuels instant gratification, on-demand consumption and personalization.
Culture’s Place in Advertising
A work of art is a gift, but an ad is not, says Glenn O’Brien in his book Like Art1. There are, however, some overlaps between art, culture, education, and advertising. The overlap acts as a “demilitarized zone” (DMZ) that opens endless possibilities to strike the imagination, stimulate desire, resonate in memory, make a change, and, eventually, gain a profit.
7 Things Non-Media Brands Can Learn from Entertainment Marketing
Last month I joined over 3,000 delegates at the PromaxBDA event in Los Angeles. We were there to learn from the finest talent from Hollywood, Burbank and beyond, and there was much to inspire marketers who wouldn’t define their brands, first and foremost, with the word “entertainment”.
British Politics are Failing the Charisma Test
It’s a word that’s used frequently but, despite the Oxford English Dictionary definition above, it’s difficult to explain why we’re drawn to charismatic people.
The UX of Implicit Gender Bias
Thinking back to my early years in the industry, I wondered about how my experiences may have accidentally created biases I carry with me today.