If you’re still on the hunt for the perfect costume to wear to the agency Halloween party this year, you’ve come to the right place. Why not go as a beloved brand mascot?
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Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.
Design Evolution: Geoffrey the Giraffe of Toys“R”Us
It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.
Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
The Iconic Boy Behind Le Petit Marseillais
Come with us on a whirlwind tour of sunny Provence in southeastern France. Tucked away in this rolling landscape filled with lavender fields and olive groves are is a brand of beloved bath and body products called Le Petit Marseillais.
Recapping Advertising Week: Brand Mascot Edition
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
Chatting with Advertising’s Most Iconic Mascots
As a child (okay, and still to this day) my all-time favorite mascot was Tony the Tiger for Kellogg’s Frosted Flakes. His upbeat attitude in television commercials and advertisements did a fantastic job of getting kids excited about eating Frosted Flakes.
Presenting the 2017 Madison Avenue Walk of Fame Winners!
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches!
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)
Let’s take a look at some of the lesser-known icons in McDonaldland that were part of Ronald’s BFF squad.
Why We Vote for Mascots Every Year
By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.