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With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.

From cows that can’t spell to silent kings, we’ve gathered together members of the advertising community to share their thoughts about their favorite faces in fast food.

When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.

Ho, ho, ho! Last year, the Green Giant teased a tentative return to the Valley in an ad mysteriously hashtagged #TheGiantAwakens.

When Mad Men made its series debut in the summer of 2007, viewers were immediately hooked into the bold, vivacious world of advertising.

Come join us on an exclusive “factree” tour filled with magic ovens, a subterranean fudge river, rainbow cannons, and a peek at how the elves do movie night!

It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).

If you believe with all of your heart that elves can create uncommonly good treats and there is a pinch of magic in every bite, then you believe in the Keebler Elves.

As 2016 comes to a close, McDonald’s — or more specifically, McDonald’s UK – has teamed up alongside Amazon and Blippar to launch its “biggest ever Christmas campaign.”

If you take a stroll down the cereal aisle, you’re bound to find this icon and his cheery grin, white hair, and Quaker hat greeting you from a box of instant oatmeal. He’s Larry, the Quaker man mascot for Quaker Oats