In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.
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AW Icon Throwback: Hawaiian Punch’s Punchy
Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.
7 Brand Mascots That Define Summertime
From sunscreen to 27-foot long hot dog cars, we rounded up seven beloved icons that are pure summertime fun for all ages.
Mascot Design Evolution: Mr. Clean
Last week, Mr. Clean had his trusty jingle remixed by Leo Burnett Toronto for a millennial audience.
Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for the Rio 2016 Olympics
History was made on October 2, 2009 when it was announced that the 2016 Olympics would be held in Rio de Janeiro, the first South American city to ever host the games.
6 Fun Facts About the California Raisins Worth Hearing Through the Grapevine
As long ago as 1490 BC, it was noted in history books that the origin of raisins came from sun-dried grapes.
The Best Kind of Mayhem
In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson
AW Icon Throwback: Ronald McDonald
Today’s throwback dials it all the way to 1963 when Ronald McDonald made his debut on local TV in Washington D.C. for McDonald’s.
Advertising’s 10 Most Stylish Brand Icons
What do a little girl in a yellow dress, a tuna fish wearing a beret, a woman in red, and a peanut with a monocle all have in common? Each one is a brand icon with a signature style that spans the decades.
Meet Inori Aizawa, the Anime Personification Behind Internet Explorer
How do you take an unpopular software browser and make it popular enough to resonate with audiences all over again? The answer is simple: just add an animated touch.