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Mascot Design Evolution: Cap’n Crunch

In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.

AW Icon Throwback: Hawaiian Punch’s Punchy

Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.

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Advertising’s 10 Most Stylish Brand Icons

What do a little girl in a yellow dress, a tuna fish wearing a beret, a woman in red, and a peanut with a monocle all have in common? Each one is a brand icon with a signature style that spans the decades.