When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE
For decades, we’ve spent lazy summers sipping on flavored frozen beverages from ICEE and SLUSH PUPPiE.
Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign
Meet David and Gigi. Just like the humans we see on any given episode of House Hunters, these two lovebirds are searching for the next perfect space to call home.
Remembering Sam, the Dog That Played Duke for Bush’s Beans
Roll that beautiful bean footage again, Sam.
Chicken, Fries Face Off in Epic Burger King France Encounter
The biggest blockbuster of the summer isn’t part of the Marvel or Jurassic Park franchise.
Inside the Keebler Hollow Tree Pop-Up Event
Turns out a branch of the Keebler “FacTree” actually runs right into SoHo!
How Seth Werner Turned a Cluster of Grapes Into the California Raisins
Seth Werner still remembers the night he came up with the idea for the California Raisins.
How a Giant Changed Tourism with the Palau Pledge
The few giant characters we encounter in the advertising space have always proven to be great helpers.
How Fudgie the Whale Became Fudgie the Beer
No need to check the date again while reading this — it’s not April 1st and we promise this post isn’t a joke.
Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!
Welcome to the 2018 FIFA World Cup Russia!