As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
SMB
Crisis Comms During A Pandemic – How to Respond?
With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.
5 Strategies to Help Your Small Business Survive a Recession
Recession is a scary word for every business. But, it’s particularly worrisome for small businesses who may not have the same financial cushioning as large companies. Some say a recession is coming, while others say that it’s already here.
Customers Have Changed, Retailers Can Too
These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.
6 Tips to Turn Your Hobby Into a Successful Business
Everyone dreams of having a job that they love. So, if you’ve got a hobby that you’re passionate about, and you’ve been wondering how to start your own business or about small business ideas to try, it may be time to put the two together.
How COVID-19 is Changing Consumer Behavior, And What To Do About It
People are spending more time at home engaging with media, yes, but the way they’ve engaged with media has changed radically from week to week over the course of the last month.
Brand Communities Are What’s Required Right Now
Many businesses, both small and large, will inevitably fail to emerge from this prolonged deep freeze. While there are purely financial reasons—cash on hand and access to capita—why some will emerge while others remain on ice, there is a less obvious key.
Incrementality is Essential to Building Market Share
Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.
The New Abnormal: Part Two
Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.
Searching For Opportunity: A Playbook
Like all of us, I was shocked and paralyzed with fear at the onset of the coronavirus crisis. However, I quickly moved from fear to opportunity. Two perspectives helped me make that mental shift.