Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the cord, argues Rotblat.
Videos
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
The new ability of technology to link consumer behavior to connected TV ad exposure is changing the habits of ad buyers, says an exec trying to spread the software.
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
Three years after it set out to create a digital advertising supply chain platform that set out to ease publishers’ worries, trade association Digital Content Next‘s own private marketplace is now facilitating more than “eight figures” in ad sales, according to the man running the non-profit organization.
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
In this video interview with Beet.TV, 605’s chief revenue officer Noah Levine describes the value of that deterministic data, which connected TV devices can now supply.
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
It may be barely a year old but, already, the digital ad services group formed by former WPP CEO Sir Martin Sorrell is making headlines.
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
In this video interview with Beet.TV, Deloitte Digita’s Todd Paris describes how deterministic and probablistic marketing techniques will be “married together” with emerging predictive techniques, to support business functions that go beyond advertising.
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
Integrated Ad Science, a maker of ad fraud detection software, says it is gearing up to launch a product for connected TVs by Q1 2020. But Mike Fisher, the VP of advanced TV at online ad platform MediaMath, says the problem isn’t necessarily a problem… if you buy from the right places.
Brands Are All In On Podcasting: Acast’s Serrander
Podcast listenership has exploded – Acast COO and president Oskar Serrander says that 90 million Americans listen to podcasts every month – and brands are starting to ride the wave.
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
A few years after the technology began its surge, artificial intelligence continues being talked about in advertising and marketing circles.But, beyond the abstract, understanding for how AI can help real use cases tends to remain spartan.
Index Exchange Is Partnering with Roundel for First Party Data
Publishers have an identity problem. Index Exchange is seeking to solve it through a partnership with Target’s Roundel.