No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
Read More →
Gaming & Esports
Level up your esports & gaming strategy in 2021. AW’s Great Minds at Work series features a monthly focus on Esports and Gaming which will teach you best practices and insider tips for brands, agencies and content creators from the leaders of Gaming Movement. Learn from industry thought-leaders, brands on the cutting edge of esports and the talent behind the gamers themselves.
Watch On-Demand Below
Schedule
01:00PM – 01:10PM
Executive Interview with John Gray
01:10PM – 01:20PM
Executive Interview with Hillary Gilmore
01:20PM – 01:45PM
Measuring and Valuing In-Game Advertising Uniquely
01:45PM – 01:55PM
Executive Interview with Jessica Burns
01:55PM – 02:05PM
Executive Interview with Hannah “Cherrigan” Wotton
02:05PM – 02:30PM
The State of Competitive Gaming
Speakers
More from AW360
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
Read More →Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
Read More →The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
Read More →For the gaming industry, the recent growth of its audience has helped tip the scales on the image of the traditional gamer. This has evolved to such an extent that the average age of a gamer in Europe is now 31 years old and they typically play for 8.6 hours a week. In addition, almost half (45%) of those players are female.
Read More →Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
Read More →It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Read More →Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
Read More →The wonderful people over at Humble Bundle have put together the Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
Read More →A recent study from Syracuse University estimates that e-sports viewership could exceed physical sports by 2021.
Read More →