London, 4th May 2021: Digital agency Organic today launches a new website and brand identity for Stop Cyberbullying Day – an annual event founded and co-ordinated by The Cybersmile Foundation which reaches millions of people around the world on and offline each year.
The agency, which has a longstanding relationship with the anti-cyberbullying charity, was tasked with creating a new, inclusive Stop Cyberbullying Day brand and website to support the charity in time for their next global event on the 18th of June 2021.
The work included creating a new visual identity on behalf of The Cybersmile Foundation through evolving and redesigning the Stop Cyberbullying Day brand, making it more modern and fit for purpose. The agency worked closely with the charity to develop a new logo, colour palette, and iconography with a strong focus on accessibility.
The brief also included developing a refreshed website and new digital experience for Stop Cyberbullying Day. The new website is more engaging for users, providing slick, easy to use functionality – enabling Cybersmile to showcase and reach its audience of supporters and partners more effectively. This is achieved via a restructuring of the website, with each section clearly signposted, making the online journey simpler. Organic based the designs for the new site around the need for a more inclusive experience that also reduced friction on the site.
Stop Cyberbullying Day is a global campaign coordinated by The Cybersmile Foundation to promote inclusion and diversity online. The new website can be seen here.
Ed Nicholson, Brand Experience Director at Organic says: “Being able to support and work with such an important organisation has been a pleasure for us at Organic. The new Stop Cyberbullying Day website will help boost the events profile, whilst also raising awareness of the issues associated with cyber-bullying. We truly believe in a world where we can use digital for good and remain committed to delivering excellent quality pro-bono work for Cybersmile on other important events in their calendar.”
Scott Freeman, CEO of Cybersmile adds: “Working with the right agency is very important to us, so when Organic approached us in 2019 after achieving their B Corp accreditation, and explained their beliefs around digital for good, we knew they would be a great fit. Having a website which effectively showcases Stop Cyberbullying Day whilst providing users with a seamless experience is of vital importance to us. The launch comes at an important time of year for Cybersmile, with more people looking to get involved and celebrate Stop Cyberbullying Day.”
ABOUT ORGANIC
For over a decade, Organic have worked with brands to create seamless, enjoyable and engaging experiences for customers, employees and other stakeholders using digital technology and the insight of experts.
They help brands like Argos, Body Shop, Direct Line, Samsung, PWC, HSBC and W Series to generate seamless and enjoyable digital experiences that their customers expect because they believe in Digital For Good.
Their team is immersed in digital and always learning, discovering, and exploring new technologies and methods. They’re adaptable experts that have one goal: giving clients the right solution for their problems.
ABOUT THE CYBERSMILE FOUNDATION
The Cybersmile Foundation is a multi-award-winning nonprofit organisation committed to digital wellbeing and tackling all forms of bullying and abuse online. They work to promote kindness, diversity and inclusion by building a safer, more positive digital community and encouraging people to realise their full potential without the fear of ridicule and abuse.
Through education and the promotion of positive digital citizenship, The Cybersmile Foundation reduces incidents of cyberbullying and provides professional help and support services to children and adults around the world.
CONTACT
For more information on The Cybersmile Foundation:
The Cybersmile Foundation is an international non-profit organization registered as a 501(c)3 not-for-profit organization in the U.S. and as a registered charity in the U.K. (No. 1147576)