Streaming TV is home to a fast-growing and actively-engaged audience. Today, more and more people are watching TV through a streaming service, and many of these viewers belong to households that are choosing to live without traditional cable TV.
Tag: AW2020
Podcasts Present: A Safe, Measurable and Scalable Medium for National Advertisers
The explosion of podcast listeners over the past couple of years and the industry rising to pass the $1 billion revenue mark[2], begs the question – why would any major advertiser hesitate to adopt podcast advertising?
How to Support Your Wellbeing, Despite the Uncertainty Around Us
The coronavirus pandemic has altered all of our lives in ways we couldn’t have imagined. We’ve lived through the first wave and now we’re preparing for what’s next, juggling thoughts of returning to the office with fears about a second wave.
Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
View from the NY Times: The Power of Podcast Trends
According to Edison, podcast listening has more than doubled since 2014, providing a massive opportunity for creativity, new talent and advertisers. But what does the future hold? By uncovering the podcasting trends of today, we can build for the audiences of tomorrow.
Keeping Up With 2020 – The Challenges Facing Brands
With events like the Australian wildfires, COVID-19, and BLM coming in waves, brands have had to become much more sensitive in their messaging. And, as new research conducted by datasine and Sapio discovered, this pivoting has not always been easy.
Block and Tackle: Strategies to Reinvent the Customer Journey
A trifecta of health, economic and political crises has resulted in a major shift in consumer behavior rendering many aspects of the traditional buying journey obsolete.
As Advertising Week Approaches, What Should Brands be Thinking About?
In our industry, there will always be buzz (excuse the bee pun!) around the latest technologies and their corresponding challenges, so smart brands have learned to focus on things that can move the needle for their business.
Adaptability, Mental Health and Partnering to Be a Source of Support
The ideals of ‘community’ and ‘giving back’ resonated with our Team Panasonic ambassadors, with our team captain, and Olympic legend Michael Phelps uniquely suited to drive the conversation.
Marketing With Purpose: 3 Strategies to Ignite Customer Passion
No matter the stage you are in on your journey, invest in truly understanding people’s values –go deep into diversity and be open to uncovering new insights and finding new audiences you may not have considered before.