“Organizing isn’t just for politics or social issues, it can, and should, be done within the corporate structure as well,” says Alex Kennedy, Global Head of Partnership Strategy and Operations at Twitter.
Tag: AW2020
Culture Next 2020: Spotify’s Annual Trend Report on Gen Zs and Millennials
As we put together our second annual Culture Next here at Spotify, one thing became clear: This year’s events have clarified — and in many ways, accelerated — trends that Gen Zs and millennials have been shaping for quite some time.
Research From Unruly Finds CTV Ads Perform Better Than Linear TV
Accelerating even before we felt the impact of the Coronavirus due to a plethora of new CTV channels and devices entering the market, CTV usage has risen sharply over the last few months as people spend more and more time at home.
Battling Bots in E-Commerce to Improve the Customer Experience
When is the last time you set foot in a store? The answer may vary depending on whether you’re the “shop every two weeks and wear your mask”-type or the “have everything you need to be delivered to your doorstep”-type.
OTT: The New Source of Mobile User Acquisition
If there is one industry that has managed to profit from the pandemic it is OTT.
Data Are People, Too – Five Strategies to Put The People Back In Your Data
As a marketer and technologist, I find the possibilities of a data-driven future thrilling. As a human, I’m a bit skeptical and a tad nervous, mixed in with a whole lot of hopeful.
The Devastating Effect of Lost Identifiers on the Fragmented Tech Stack
The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
Advertising’s Personalization Paradox is Missing the Point
Advertising’s personalization paradox is missing the point. Why? Because addressability works for all three sides of the triangle: the advertiser, the publisher, and the consumer. It allows the former to reach the right people and engage them more effectively.
Maria Bartiromo: In a Sea of Suits at the Nucleus of Male-Dominated Wall Street
25 years ago this year, Maria was the first woman to report live from the floor of the New York Stock Exchange. We caught up with her ahead of Advertising Week’s Virtual Event AW2020 to learn about the barriers she shattered and asked for a few pieces of advice we think you’ll find useful.