Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.
Tag: #AWAPAC2019
‘Ditch the Vanity Metrics’: Native Advertising’s Path Ahead
Native advertising was under the spotlight at Advertising Week APAC 2019 as four of the industry’s leading lights went toe-to-toe to debate its merits. Panel moderator Richie Kenzie brings you the best of a robust session.
Safe Streaming: The Future of Child-Focused Digital Advertising
Two major events are starting to change how child-focused advertising is being conducted in the digital world.
Women Shaping Advertising: Justine Armour
Despite knowing what she wanted to do from a very young age, Justine Armour’s ascent to the upper echelons of creativity in New York City was hardly written in the stars.
Q&A with Noël Paasch, Creative Director, Unskippable Labs, Google
AW360 sits down for a chat with Google’s Noël Paasch to find out what’s on…
The Mindful Leader: One Green Bean CEO Claire Salvetti
AW360 speaks with One Green Bean’s Claire Salvetti about what being mentally healthy means to her.
Things Not to Miss at AWAPAC 2019
Tomorrow marks the start of Advertising Week APAC and all is in readiness for the region’s biggest media, marketing and advertising conference. Here are five themes to keep your eyes on this year.
Planet in Peril: The Tricky Tightrope for Brands
As environmental concerns grow in scope and urgency, here’s how your brand can act.
Why it’s Time to Switch on to Connected TV
Connected TV has well and truly arrived and although the newly fragmented landscape is confronting for some, savvy marketers are catching on and benefiting.
The Mindful Leader: Mekanism CEO Jason Harris
AW360 speaks with Mekanism’s Jason Harris about what being mentally healthy means to him.