It is little wonder, given dentsu X has operations in 13 Asian markets, and more recently Europe, that its executive team would be theorising best practice for client strategies looking to take brands from East to West.
Tag: #AWAsia2018
Using a Samsung Smartphone to Discover Mexico
After opening remarks, the AWAsia audience was treated to two sides of the same campaign – a cross-promotional work of creative genius from smartphone giant Samsung and the Mexico Country Brand.