Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.
Tag: AWEurope 2021
It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance.
How German Publishers are Taking Matters Into Their Own Hands
The German market has a reputation for being a little slower to develop than other parts of the world, with a longer adoption cycle for new products/features, hesitancy to work with international players not based in Germany, and sensitivity around data privacy.
Connection, Culture And The Rise Of Online Community
Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit.
Shopping For Semantics: Unlocking Untapped Inventory In A Cookie-Less World
Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting.