#AWEurope2017 – Page 10 – Advertising Week 360 • AW360

Shout, Shout, Let It All Out – Why Agencies Need to Raise Their Voice

While agencies are brilliant at servicing the advertising, media and technology needs of their clients, it’s a truism that they are not always so good at promoting their own successes, viewpoints and specialisms to the wider world.

A New Dawn: A Virtual or Real World Game?

Over the last few weeks, a mysterious video game has piqued the attention of devout Irish gaming aficionados. Unfortunately for those who waited in line for the launch this past Friday, the mystery wasn’t what they had imagined.

Advertising Week Europe’s New Panel Show: Go Home B2C, You’re Drunk

Friends don’t let friends drink and drive their marketing strategy; they don’t let them overdose on marketing hype before making crucial decisions about where to risk their budgets and how they are going to generate returns.

What Can Adland Learn from the British Army? An Interview with John Allison

Military training is designed to reduce fear, stress and fatigue, and to help prepare for every eventuality. Still, when we think of military training, we often think of it as a distant, unwarranted skill set seemingly unrelated to our day-to-day lives.

Cheetah Mobile Brings Vertical Video for Every Mobile Moment to Advertising Week Europe

Cheetah Mobile, one of the world’s largest mobile app developers, is heads-down focused on vertical video ads this year, and we’re excited to share what we’re learning with Advertising Week Europe.