From the AW360 Live Interview Stage at Advertising Week Europe 2017: Marco Bertozzi, VP of Sales, Europe, Spotify
Tag: #AWEurope2017
Bridging the Gap to Empathy: Realising Technology’s Cognitive Capabilities for Brands
People are now literally voicing their concerns to technology – they are showing their emotion, expecting the technology to listen, watch and understand.
The Total TV Guide to Telling Stories
When marketers look to tell their stories and deliver better advertising across multiple screens, they need to consider the entire video ecosystem through a single lens: that of Total TV.
The Marketing Society’s Uncomfortable Conversation, with Dave Trott
An incredible panel of seasoned, uber-achieving ad executives that are known for shaking things up and delivering massive results was asked, “What is the elephant in the room?”
How Not to Advertise Terror
Introducing a seminar at Advertising Week Europe entitled “If advertising is funding terror, what should we do differently?”, Hamish Nicklin, chief revenue officer for Guardian News & Media, acknowledged the difficulty of his position.
Should Adland Care About the BBC?
As my mum shouts from the lounge, “quick it’s starting,” I’m rushing from the kitchen spilling boiling tea on my hands. The gentle scolding is worth it, it’s 8 pm on Sunday evening in 2006 and Planet Earth is about to come on the telly.
Emotional Intelligence: The Next Data-Driven Revolution in Marketing
Meabh Quoirin of the Foresight Factory has spent well-over the last decade fine-tuning how to pull the data and what, specifically we really need to be looking at in the data.
Marketing to the Future: A CMO’s roadmap to Digital Transformation
Digital transformation can only really start when a business shifts its entire thinking to put the customer first and collaboration is the key to its success.
Social Impact Entertainment: Can Cinema Change the World?
With box-office hits such as Moonlight, I Am Not Your Negro, and I, Daniel Blake putting the focus on social causes – can the films we make and watch change society for the better?
Can Robots Crash the Creative Party?
Today all of our teenage dreams of AI were shattered by the creative director of MPC Pete Conolly. “AI is not a cool white fibreglass being that will make us a martini.” Consider my hopes for AI both shaken and stirred.