Imagine you have 10 minutes to sit down with your idol, the person who has inspired, shaped or influenced your own career and life. What would you ask them? Would you ask them for advice? Talk best practices?
Tag: #AWEurope2017
How Do You Cover a World Cup Like Russia 2018?
For all the media’s focus on the alleged FIFA corruption behind the bid, frenzied panic over hooliganism, and the resurgent narrative of a Cold War-esque East-West divide, it is quite easy to forget there will be a football tournament going on.
Could You Pitch Your Next Big Idea To A Prince?
In even the most normal of circumstances, pitching an idea for the next big business venture is a daunting task. Then add the Royal family and an audience of investors and venture capitalists worth a combined $1 trillion into the mix…
Transcending Language with Emojis
One of this summer’s most anticipated movies features none other than the much loved, emoji. Since Apple launched the first emoji keyboard in 2011, they’ve spread like wildfire.
Reigniting the Value of Digital Advertising
Working in digital advertising, it’s instinct to keep an eye on the adverts that your family, friends and colleagues are being served.
The New TV Ecosystem
Most audiences, 85% or more, still consume linear video via television in the UK, however the remaining 15% are considered “early adopters” with consumption habits spread across multiple platforms and devices.
Mental Strength Through Military Training
Top executives around the world are signing up themselves and their teams for the insight and clarity gleaned only from intense military training. Do a quick search and you’ll find articles everywhere from Forbes to Outside magazine.
#AdvertisingSOWhite: How to Address the Chronic Lack of Diversity in Advertising
On the whole, they are indiscriminate about who sees them; the advertising industry’s principal concern is finding new ways to make you watch what they’ve made.
From Film to Fragrance: Richard E. Grant’s Perfumed Story
Richard weaves colorful tales that took delegates on a crazy roller coaster from when Richard was 12 and growing up in Africa, through his film career, to the catharsis of writing and directing a story about his own traumatic childhood.
The Most Thought-Provoking Ideas from Advertising Week Europe So Far
The conversation between Google’s Matt Brittin and Unilever’s Keith Weed ensured the day made the front pages of mainstream news sites.