Tag: #AWEurope2017

Businesses and brands have been slow to move with the times as it relates to how they visually market their brand and products. However, the world is increasingly diverse and multicultural, meaning these businesses need to quickly catch up if they are to continue engaging their customers and growing their business.

An awakening to the realization that to see the change we believe in, each of us must play an active part in creating that change. People are engaged on a deeper level and eager to take a stand for what matters to them most.

The European market, with its high-quality users and their mature payment habits, serious ad revenue and advanced technology, is a prime target for internet companies small and large.

My Advertising Week Europe brochure dropped onto my desk about a week or so ago. It took a couple of days to get a new desk and replace the items that were unfortunate enough to be underneath it when it landed – but I’m there now.

You’d be forgiven for thinking a talk by an agency called The Brooklyn Brothers about BP Castrol may be a guise for a hipster episode of Top Gear. Thankfully Chris Evan’s is nowhere to be seen.

If you were asked to locate the forefront of mobile technology innovation on a world map, it is fair to assume a lot of people would opt for the highly concentrated technological community of Silicon Valley.

Ask a room of strangers to stand up and play Rock, Paper, Scissors with one another, and frantic, hesitant, please-don’t-make-me-do-this glances around the room are a given.

There has never been a greater sense of distrust in the media than there is today. In fact, while an estimated 72 percent of the public said they trusted the press in 1972, only 32 percent said so in 2016, according to Jeremy O’Grady, Editor-in-Chief of The Week.

Kicking off the talk was John Berger as he unpacked what exactly made the Harry Potter franchise the phenomenal success story it is. The short answer, talent.