I went to a talk on audio at Advertising Week Europe. Specifically about podcast advertising.…
Tag: #AWEurope2018
Navigating the Challenge of Consumer Trust in the AI Age
One thing struck me more than anything else at Advertising Week Europe 2018. Across a huge number of conversations with a wide variety of businesses, the issue that came up time and time again was of maintaining consumer trust.
We Are All Equal – From #AWEurope
Women have certainly come a long way in this past century, but as Waters and her co-panelists pointed out, there is still so much work to be done.
Your Thumb is a Dictator!
I went to a panel from Advertising Week Europe called Pushing Beyond the Three Second…
Are We All Equal?
Well… 100 years on from women first getting the vote in the UK, we have made pitiful progress.
Brand Innovation: TOPMAN + CALM
With suicide being the biggest killer of men under 45, the Director of Corporate partnerships at CALM, Andrew Brown, discusses the importance of raising awareness about male suicide.
Confessions of An Advertising Student: Impressions of Advertising Week Europe
There was so much free stuff. For a student free stuff is incredibly exciting. There…
Why F**kups Are Fundamental For Creative Futures
“We’re talking about the fear of fucking up”, implored Vicki Maguire alongside partner and Co-Chief Creative Officer at Grey London, Caroline Pay during their panel at Advertising Week Europe this past Tuesday, “Why Fuckups are Fundamental for Creative Futures”.
Glamour Live
“He set up his first media business at the age of 16; he discovered Ed Sheeran, Emeli Sandé and Rita Ora; he got William and Harry to do their first ever selfie; he had an MBE by the age of 24; and he’s even got his own marketing term named after him”
Fake Bots and Instagram Pods: Who is Really Influencing Your Buying Behaviour?
Influential impact has always been prevalent within society, and although great attention has been paid in the past to the likes of celebrities and industry know-alls, influence through the medium of social platforms, can be driven by anyone.