When you think of augmented reality (AR), what probably comes to mind is the meteoric rise of popular games like Pokemon GO, which allow users to interact with the real world to earn points.
Tag: #AWEurope2018
Unlock Data Value for Consumer Centric Targeting and Measurement
Privacy Lawyers, Data Protection Officers, Chief Data Officers, and ad verification/brand safety platforms are now some of the most important people and systems in our industry.
Creative Storytelling
When it comes to advertising, the importance of ‘the story’ lives on.
Blake Spiers, Co-Founder and Chief Strategy Officer at Nile-Evoke
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Blake Spiers, Co-Founder and Chief Strategy Officer at Nile-Evoke.
Steve Clayton, Chief Storyteller and General Manager, Microsoft
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Steve Clayton, Chief Storyteller and General Manager, Microsoft.
Axel Steinman, VP International Strategic Search Sales, Microsoft Search Advertising
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Axel Steinman, VP International Strategic Search Sales, Microsoft Search Advertising.
Ross Barnes, Global CTO, MarTech
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Ross Barnes, Global CTO, MarTech.
Introducing Our Guide to Mastering B2B Video in 2018
Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an eMarketer report.
Samuel Akesson, Creative Director, Forsman & Bodenfors
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Samuel Akesson, Creative Director, Forsman & Bodenfors.
Suki Thompson, Founding Partner, Oystercatchers
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Suki Thompson, Founding Partner, Oystercatchers.