Katie Kempner sits down with Jessica Reznick, Managing Director of We’re Magnetic at #AWEurope 2018.
Tag: #AWEurope2018
Secrets of Producing the Best Value TV Commercials
The “bloody difficult” role of production companies, to Steve Davies, is to “bring a piece of paper alive on screen”. A role which is highlighted as somewhat undervalued by both new advertisers coming into the area of production, and clients.
Achieving Nirvana: Delivering Quality Branded Content To The People
If you really think about it, branded content has been around since 1900. That’s the year Édouard and André Michelin published the first Michelin Guide.
Brand Safety: How Do We All Change Advertising for Good?
You could say that brand safety has become the cornerstone of all programmatic buys – but just how seriously are buyers and sellers taking it?
Brand Innovation
I sat in the canteen with the rest of the marketing department awaiting the speech of a big brand consultant to tell us about Brand Innovation.
Experiential Marketing: The Most Powerful Brand Building Tool in Your Arsenal
Experiential marketing provides an answer for a day in age in which brands are questioning how they can effectively and authentically reach consumers in the face of information and technological overload.
Nick Morley, Managing Director, EMEA, IAS
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Nick Morley, Managing Director, EMEA, IAS.
Anthony Svirskis, CEO, TRIBE
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Anthony Svirskis, CEO, TRIBE.
Stefan Mölling, Sales Director, Digital, Axel Springer
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Stefan Mölling, Sales Director, Digital, Axel Springer.
Jed Mole, European Marketing Director, Acxiom
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Jed Mole, European Marketing Director, Acxiom.