David Pemsel, CEO of Guardian Media Group says value for readers has been and always will be the core of his business.
Tag: #AWEurope2019
Vaynersmart’s Voice
Vaynersmart VP, Patrick Givens joined Scott Simonelli of Veritonic to talk about building audio experiences for brands.
The Great Data Disconnect
“The answers to your business challenges have been hiding in your data.”
Rumble in the Media Jungle
The media landscape needs to change, and fast.
Don’t Fear The Future, Make It
It’s all of our responsibility to push the industry forward and make our own future.
New Solutions for E-commerce
Get Customers to Buy What They Want with AI
In Conversation with HuffPost’s Lydia Polgreen and Sadiq Khan
Sadiq Khan, the biggest name at Advertising Week Europe 2019, came with a message that began with advertising but turned into something much more.
Drawing the Line Between Interesting and Offensive Marketing
New rules for engagement are necessary for marketing now that consumer attitudes to these three trends are changing.
Campaigns That Hook the C-Suite
Research from the Financial Times reveals the need for a fresh approach to branded content.
Monopolies: Should We Be Worried?
Everyone is worried, the question is how much – and what to do about it.