The impact of failure to activate your data can be catastrophic.
Tag: #AWEurope2019
It’s Good to Talk – Even if in a Speedy Way
This year at Advertising Europe we’re holding a speed mentoring session on Tuesday 19 March at 0830.
Gen Z Doesn’t Love You – Yet
Essential insights for winning over the newest generation of consumers.
Keeping Up With the Connections
Mobile device and operator preferences in Europe.
Embracing the Disruption: Conversational AI, Voice Skills & Chatbots
For brands, using voice assistance technology means going beyond making your keywords more conversational.
The Futureproof Factor – Your Brand Should Have It
Innovation may be about to come of age in large organisations. This could change the role of the brand marketer all over again.
A Kelkoo Audience with Mudit Jaju
How we expect the market to evolve during the medium and long term.
The Biggest Opportunity in Influencer Marketing: Minimize Waste
Paid-for bot followers, used to inflate influencers’ ever-increasing asking price, have received considerable attention this year.
It Pays to be Emotional
I am a ‘feminist’. Once upon a time admitting to this label would probably have meant I had to burn my bra in some irate public spectacle.
Looking Back To The Future
According to Cisco, in 2018 alone we will produce a whopping 1,812 exabytes (billion gigabytes) of data.