We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
Tag: #AWJAPAC
South China Morning Post’s VP of Digital on How Covid-19 Has Impacted Ad Buys
Talking at Advertising Week JAPAC, Ian Hocking, VP, Digital at The South China Morning post explained how the newspaper decided to start looking into reader sentiment about the avalanche of content written by the publication on the issue.
‘Roadies to Their Rockstars’: How Movember is Using TikTok
Speaking during TikTok Australia’s Competitive Positivity session at Advertising Week JAPAC, Rachel Carr, Movember’s Country Director, ANZ, said their fun competitive origins gave them many synergies with the TikTok platform.
Creative Showcase: BMF and ALDI Assure Australia Its Prices Will Stay The Same
We continue this series of the best examples of creativity created under lockdown with this, from Aldi, created by BMF.
Creative Showcase: Cummins & Partners Create ‘The Great Indoors’ For Jeep
We continue this series of the best examples of creativity created under lockdown with this, from Jeep, created by Cummins & Partners.
Creative Showcase: Sydney Film Festival and M&C Saatchi Need Film Lovers’ Help
Luminaries of the Australian film industry created short videos from home urging lovers of Sydney Film Festival to donate money to ensure it has the capability to keep telling and sharing great stories.
Creative Showcase: Ogilvy and Mobile Network Voxi Inspire Us With This Home Made Ad
As part of our continuing series on quarantine creativity, Ogilvy and The Mill collaborated on a spot for youth mobile network VOXI.
Creative Showcase: New Zealand Tourism Board and Special Group
We continue this series of the best examples of creativity created under lockdown with this, from New Zealand’s tourist board, created by Special Group.
Creative Showcase: DDB NZ Reminds People How Much They Missed Big Mac’s
For many McDonald’s addicts, the enforced lockdowns were made harder still by a lack of McNuggets, Fries or Big Mac’s. Well, New Zealander’s, the wait is over.
Creative Showcase: Dentsu and Disinfectant Brand SMV Japan Created An Anime Public Information Video That’s Wildly Catchy
Created by Dentsu Japan for disinfectant company SMV Japan and the brainchild of Creative Director Yusuke Shimano, the ‘Stay Alert Song’ is one of our favourite pieces of advertising, frankly, we’ve ever seen.