We recently partnered with Magna and IPG Media Lab to develop a study to better understand the role of contextual targeting in digital (mobile and desktop) video ad experiences.
Tag: #AWLATAM2018
Engaging the Powerhouse U.S. Hispanic Online Shopper
U.S. Hispanics are the ultimate omnichannel shopper; both their offline and online buying visits are growing significantly more than those of non-Hispanics.
Tips for Getting Culture Right: Brand Building and Creative Development
Over the past 60 years, we’ve had the privilege of helping clients across nearly every industry navigate culture.
7 Generations of Luxury Experts Have Been Formed in the Luxurylab
In 2011, the economic and financial crisis hurt the sales rates of several luxury markets; the emerging ones -such as Mexico’s- were not affected, on the contrary: in our country there was a 15% annual growth.
Creating a Digital Narrative Across the Marketing Funnel
Today’s digital ad landscape is a competitive one, that’s clear.
Global Keynote Series: Building Brands Through Sports and Entertainment
There is much to be said about today’s advertising landscape vs. the past.
The New Playbook on Creativity
Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
Rolling the Digital into the Entire Creative Narrative
Keith Reinhard, representing DDB, asks if advertisers are sacrificing creativity for the excitement of “new digital” enterprises.
Does Audience or Content Drive Monetization?
Roberto Fernández del Castillo of UBER Mexico hosts the El Heraldo de México Stage to discuss a goal all brands, agencies, and creatives struggle with regularly: Monetizing Content.
Welcome to the Mobile Revolution – Putting Mobile First
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.