Tag: #AWNewYork2016

In today’s world, consumers want to skip commercials as much as possible while watching television, through paying for subscription services or using ad blockers. Adding to the problem, consumers believe they are entitled to free television content.

In his latest book, “Thank You for Being Late,” New York Times foreign affairs columnist Thomas L. Friedman attempted to answer the question every American seems to be asking: how did we get here?

During Advertising Week, Dr. Oz spoke to attendees about the business side of the health industry in the “Good Health is Good Business” session at New York’s Town Hall.

The topics at Advertising Week New York tended toward the technological. Session after session explored data, marketing technology, mobile, native ads, and programmatic. But there were voices at Advertising Week still making the case that creativity and ideas were still more important than any technology.

I attended several sessions at Advertising Week focused on Millennials and all of them believe one thing to be true: Understanding Millennials is confusing and frustrating.

Facebook’s apology for their incorrect reports in video viewing numbers has been discussed at multiple panels throughout the week but the Measuring UP panel brought up some real answers about third party analytics, big data and the future for analytics.

Arianna Huffington believes there’s a need for more sleep in the workplace. So much so, in fact, that she wrote a novel, “The Sleep Revolution,” and started a business centered around that very subject.

Everyone expects now. People want the next hour before it even arrives. How does one compete with time though?