Tag: #AWNewYork2016

Our world is always on the go. We have things to do, people to see and advertisements to make! Speaking of people to see, the Times Center Theatre had no empty seats as Danny Wright of SVP Strategic Partnerships welcomed the panel of Drew Barrymore, actress and Flower Beauty founder; Harry Kargman, CEO of Kargo; and Arie Kopelman, Vice Chairman of Chanel, Inc.

OneRepublic’s Ryan Tedder shared that he wanted to capture the same youthful exuberance of movies like “The Perks of Being a Wallflower” in this VR video telling a classic shy-boy-meets-girl story.

Bacon. The topic Seth Godin, blogger extraordinaire and marketing expert, chose to start his talk on the B.B. King stage presented by PPAI. Godin jumped from big topic to big topic, all pertaining directly to the importance of mattering.

FreeWheel employees Ying Wang and Geoff Wolinetz spoke about the not-so-sweet spots to avoid problematic results of advertising. Repetition (ad fatigue), ad clutter, latency, poor creative quality and reach out experience are the main drivers of poor user experience.

Nate Silver’s Advertising Week session, “FiveThirtyEight Breaks Down ElevenEight,” during which he took the stage with two fellow FiveThirtyEight employees, addressed the presidential election and FiveThirtyEight’s data-driven approach to analyzing the political process.