Tag: #AWNewYork2016

Why Native Ads Are the Largest Digital Advertising Category

At the Native Advertising Forum, which was held Tuesday at Advertising Week in New York and sponsored by Sharethrough, several speakers presented native ads as a potential solution that could overtake interruptive advertising satisfy consumers, publishers and marketers.

Advertising Week Sessions Explore Talent and Technology

Advertising Week kicked off Monday in New York, and two of the major themes for the event revolved around how the advertising world is grappling with technology and with attracting talent.