Instagram cultivates creators. Creators build communities. Smart brands utilize those creators also know as influencers to tap into new communities. Adidas is an example of how working with influencers can shape a brand and expand into new communities.
Tag: #AWNewYork2016
#Femvertising is the Future
It may not be in the dictionary, but femvertising is on its way. SheKnows Media defines femvertising as advertising that employs pro-female talent, messages, and imagery to empower women and girls.
A Discussion on Gender-Conscious Media
Saujani is the Founder & CEO of Girls Who Code, an organization with a mission to flood the tech job pipeline with well-trained women and compensate for the lack of diversity in that sector.
Branding with a Punchline
A good punch line can really leave an impression. A bad joke can also get a firm reaction–usually an eye roll! The Above Average sponsored panel spoke on behalf of the method of using comedic impressions to excel brands.
Boundaries are Made for Pushing
The fashion industry is the keenest on breaking rules and pushing boundaries. Panel members Christine Wu, Babak Radboy, Becca McCharen, Lynn Yaeger and moderators James LaForce and John Barker explained how jumping in head first and challenging comfort zones have made their companies stand out!
Inside The Shark Tank
How do Shark Tank’s Daymond John and Eric Hippeau, former CEO of the Huffington Post and creator of NowThisNews, balance their hundreds of investments in entrepreneurs? Both hold certain standards before investing in companies, which they talked about at the Nasdaq MarketSite stage Monday morning.
Ending Objectification One Layer at a Time
The good news is, the industry that created the problem, is beginning to challenge it. As Madonna Badger, Jessica Grose, Liz Gateley and Linda Ong discussed women’s objectification in media Monday morning, one thing became clear, women’s role in the media is beginning to change.
Why a Millennial Mix is Integral for Ad Industry Success
Four industry leaders who are changing the game when it comes to D&I (the HR shortening for “diversity and inclusion”) addressed the problem – there is a lack of diverse talent entering the advertising workforce. Perhaps more importantly, the panel also pushed for conversation and actions to reach a solution.
Marketing to the Millennial Traveler
Taking the stage in Lucille’s at B.B. King, Lynn Bader, VP North America for ADARA, explained the topic of her talk: Marketing to the Millennial Traveler, courting that prized demographic.
The Agency of the Future with McDonalds and Omnicom
McDonald’s chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark took the stage at New York’s Town Hall during Advertising Week to discuss the new agency relationship and how a 45-year legacy paved a foundation for the “agency of the future.”