From the AW360 Live Interview Stage at Advertising Week New York 2017: Rich Shea, CEO, Shea Communications
Tag: #AWNewYork2017
Why It’s Important for Brands to Build Purpose
Race relations. Unemployment. Inequality. Climate Change. Today’s world is full of complex tensions that permeate…
Neil O’Keefe, SVP of Content & Marketing, DMA
From the AW360 Live Interview Stage at Advertising Week New York 2017: Neil O’Keefe, SVP of Content & Marketing, DMA,
Think Millennial
Millennials nowadays are not only followers of celebrities, they also create their own brand image. In the age of chaotic information exchange, what millennials are thinking and how should brands and social influencers connect with them?
Machines Are Getting More and More Creative
As technology progresses in our society, talk of robots and machines taking over human jobs is rampant. Therefore, this seminar presented on the Target Media Network Stage by a panel of experts on the topic proved to be quite interesting and relevant, even more so when looking at things from an advertising perspective.
Shelley Zalis on Perspectives with Katie Kempner
From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Shelley Zalis, CEO, The Female Quotient
Liz Wessel on Perspectives with Katie Kempner
From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Liz Wessel, CEO, WayUp
Jen DaSilva on Perspectives with Katie Kempner
From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Jenn DaSilva, President, Berlin Cameron
Brands: The New Icons of Culture
During “Brands: The New Icons of Culture,” four panelists discussed strategies that companies can use to make the jump from a lovable brand popular within a subculture to an icon that reaches across demographics and fosters brand loyalty among its consumers.
Town Hall Series: The Workplace of the Future
Advertising Week New York kicked off its 14th year with a Town Hall discussion focused on what the American and global workforce will look like as technology advances over the next few decades.