This question kicked off the “The Art of Activating Millennials” on Monday morning, and each of the six featured panelists agreed that what matters most to millennials today, whether deciding to take a certain job, buy a certain product or stand up for a social cause, is creating memorable experiences.
Tag: #AWNewYork2017
Reliable Data is the Best Value Proposition a Media Brand Can Make to Advertisers
With billions of dollars at stake, hundreds of companies now collect and analyze more data, on more parts of the consumer journey and advertising experience, than ever before.
Eric Eslao, CEO, Défoncé Chocolatier
From the AW360 Live Interview Stage at Advertising Week New York 2017: Eric Eslao, CEO, Défoncé Chocolatier
Duke Perrucci, CRO, Cambridge Analytica
From the AW360 Live Interview Stage at Advertising Week New York 2017: Duke Perrucci, CRO, Cambridge Analytica
Geoff Colon, Microsoft, Bing
From the AW360 Live Interview Stage at Advertising Week New York 2017: Geoff Colon, Microsoft, Bing
Leslie Wood, Chief Research Officer, Nielsen
From the AW360 Live Interview Stage at Advertising Week New York 2017: Leslie Wood, Chief Research Officer, Nielsen
Mark Douglas, CEO, Steelhouse
From the AW360 Live Interview Stage at Advertising Week New York 2017: Mark Douglas, CEO, Steelhouse
Andrew Capone, SVP, Marketing & Business Development, NCC Media
From the AW360 Live Interview Stage at Advertising Week New York 2017: Andrew Capone, SVP, Marketing & Business Development, NCC Media
Drake Sutton-Shearer, Co-Founder, PRØHBTD Media
From the AW360 Live Interview Stage at Advertising Week New York 2017: Drake Sutton-Shearer, Co-Founder, PRØHBTD Media
David Bell, Professor of Marketing, Wharton Business School
From the AW360 Live Interview Stage at Advertising Week New York 2017: David Bell, Professor of Marketing, Wharton Business School.