From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Kalina Gendel, COO, Gendel Girls
Tag: #AWNewYork2017
Cindy Whitehead on Perspectives with Katie Kempner
From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Cindy Whitehead, CEO, The Pink Ceiling.
When Women Lead
Shelley Zalis, CEO of The Female Quotient and Creator of The Girls’ Lounge, sat down with Microsoft’s Kya Sainsbury-Carter this morning to talk about working women and the challenges and opportunities they face in the workplace.
Marketing to Consumers in the Real World
This morning, when I woke up with a sore back yet again, I decided it…
The Future Belongs to Creativity: Why We’re Doubling Down on the Creative Agency
As creative agencies, we need to double down on what we’re good at. Because what we’re good at has never been more necessary.
Female Pressures and Opportunities, Has Anything Changed?
Things can only get better, but unless we do something, they won’t.
Here, There, Everywhere: Why Cross-Screen Addressable Advertising Is Now
The addressable TV ad market is expected to become a $3 billion industry by 2019. Why? Because it’s targeted, data-driven, and provides invaluable insights to advertisers about their target audience.
The Key to Unlocking the Future of Media Measurement? Flexibility
By preparing for the future with measurement that’s comprehensive and flexible, the media industry will be ready for each new way audiences find to watch, listen and view content.
The Future of Video: An Interview with Eddie Vaca of AmpLive
We got the chance to talk to Eddie about his ideas on what the future of video looks like and what trends could be appearing in the coming months.
Brand Safety Problems are Symptoms of a Bigger Issue
Everybody loves programmatic for reasons so numerous and familiar we have no need to list them here. But let’s be honest, it can blindside brand managers, and leave them feeling like the mother who drops her kid off at school only to learn later that he’s been picked up by the police.