To maximize the opportunity with programmatic OOH, you need to have both an understanding of the uniqueness of OOH as a channel, as well as the capabilities of the ad tech ecosystem.
Tag: #AWNewYork2017
Why Retail-Apocalypse Is Affecting You
To restart the online-to-offline flywheel, your online content should be designed to promote offline traffic that delivers increasing marginal utility to the consumer. No one wants to feel like they wasted their time: Make the effort to deliver utility, and t
The Rise of Intelligent Marketing
Driven by technology, digital transformation is an underlying shift in the way live, work and communicate. It infuses intelligence into the landscape of our lives, enabling us to accomplish things once only dreamed possible.
The Mavericks of Publishing: What We Can Learn from the Digital Leaders of Content
Historically focused on content creation, a portion of the industry doesn’t have a full comfort level yet with their analytics, or an understanding of how much data can do for them.
Why ROAS Will Never Be the Same
You would think that, in this age of analytics, understanding ROAS would be easier than ever. Instead, we’re often drowning in data, and at the same time, unwilling to let go of old habits when determining budgets and allocating dollars.
The End of the Traditional Advertising Agency
Data is just the beginning of the journey towards better advertising. Once assembled, the data must be properly studied with the help of a skilled data scientist.
A Balanced Meal
In the age of Big Data, advertisers are hyper-focused on quantitative benchmarks and measures, which occasionally causes us to overlook qualitative data that is necessary in understanding the complete scope of what we aim to accomplish.
Curated Deals – the Future of Exchanges
Historically, DSPs and SSPs have worked in a somewhat adversarial fashion. DSPs have an incentive to buy inventory at the lowest price possible, whereas SSPs want to charge the highest price.
Voice Is the New Touch
With voice-enabled devices hitting the market from Apple, Amazon and Google, now all it takes is a simple voice command to turn on your lights, lower your thermostat, listen to the news and much more
Reimagining “Multicultural” with UWG CEO Monique Nelson
Effective marketing communication today must be culturally authentic, and cultural market segmentation can no longer be just about race.