In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically.
Tag: #AWNewYork2017
Trust, Safety and the Pursuit of Transparency in Digital Advertising
Our industry is suffering from a trust problem. A full two-thirds of them believe that mainstream media is responsible for at least some of the “fake news” problem.
Why We Vote for Mascots Every Year
By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.
Stop Selling to Millennials, Start Helping Them
You’ve read a million articles about how to sell to millennials. Most of these pieces feel out of touch, contradictory, and anthropological — scrutinizing a demographic as if it landed on earth having descending from a distant star system.
Getting Fit the Spartan Way at #AWNewYork
One of the most frequent questions I get asked is how to get in shape for a Spartan Race. I even wrote a book about it. But if all you needed to do is to get in shape, you don’t need me.