Tag: #AWNewYork2017

The Brand As Experience

People today would rather spend more time and dollars on doing things rather than buying things, so knowing how to build a brand that offers a customer an experience in addition to a product is key to being successful in this competitive marketplace.

Movement Makers Change the World

StrawberryFrog, the world’s first and only Cultural Movement Firm, hosted a “Frog Talk” today on examples of movements that are powerful forces of change in our world and explain how businesses and customers alike can benefit from getting involved in a movement.

Red, White and… Blue?

Our country is seemingly more divided and polarized than ever, and ignoring the problem is simply not an option. Countries are brands, and right now, Brand America is facing a PR nightmare.

Town Hall Series: The Future of Commerce

In the last decade e-commerce has completely transformed. But now, where is e-commerce going? Adam Lashinsky, the Executive Editor of Fortune sat down to interview Marc Lore the President & CEO of Walmart eCommerce US and Sridhar Ramaswamy the Senior Vice President of Ads & Commerce at Google.

Johnny Cupcakes Earle Get In Touch Connecting People With The Brand

In a society with multitudes of choices, uniqueness is essential if a company intends to stand out. Johnny “Cupcakes” Earle, founder of Johnny Cupcakes, stressed this point as he told the story of his wildly successful t-shirt brand on the 4A’s Centennial stage on Wednesday.