In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
Tag: #AWNewYork2017
When Content, Consumers, and Consumption Collide
We know online video consumption is continuing to grow on platforms like social media; but how is this going to change the industry?
Next Gen for a New Gen: Content, Voices and Influencers
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
The Next Era of Mobile: How Apps Are Revolutionizing The Way Brands Do Business
On average, U.S. consumers spend between 2-15 hours on mobile apps each day. And each month, a consumer will use an average of 35 different apps.
The Brand As Experience
People today would rather spend more time and dollars on doing things rather than buying things, so knowing how to build a brand that offers a customer an experience in addition to a product is key to being successful in this competitive marketplace.
Breaking Through Walls – How the Biggest Global Platforms do Marketing Analytics
At the panel today, speakers from Pinterest, Facebook and Google shared their company’s’ strategy in marketing analytics and utilizing user information to advance the advertising industry.
Movement Makers Change the World
StrawberryFrog, the world’s first and only Cultural Movement Firm, hosted a “Frog Talk” today on examples of movements that are powerful forces of change in our world and explain how businesses and customers alike can benefit from getting involved in a movement.
Red, White and… Blue?
Our country is seemingly more divided and polarized than ever, and ignoring the problem is simply not an option. Countries are brands, and right now, Brand America is facing a PR nightmare.
Town Hall Series: The Future of Commerce
In the last decade e-commerce has completely transformed. But now, where is e-commerce going? Adam Lashinsky, the Executive Editor of Fortune sat down to interview Marc Lore the President & CEO of Walmart eCommerce US and Sridhar Ramaswamy the Senior Vice President of Ads & Commerce at Google.
Johnny Cupcakes Earle Get In Touch Connecting People With The Brand
In a society with multitudes of choices, uniqueness is essential if a company intends to stand out. Johnny “Cupcakes” Earle, founder of Johnny Cupcakes, stressed this point as he told the story of his wildly successful t-shirt brand on the 4A’s Centennial stage on Wednesday.