According to the Oxford Dictionary, an oath is defined as “A solemn promise, often invoking a divine witness, regarding one’s future action or behavior.”
Tag: #AWNewYork2017
The Instagram Effect: Where Business and Passions Meet
Not a single seat was empty at PlayStation East theater on Wednesday morning when Instagram Chief Operating Officer Marne Levine, Glossier Founder and CEO Emily Weiss and actress and businesswoman Sarah Jessica Parker took the stage to talk all things Instagram.
Chatting with Advertising’s Most Iconic Mascots
As a child (okay, and still to this day) my all-time favorite mascot was Tony the Tiger for Kellogg’s Frosted Flakes. His upbeat attitude in television commercials and advertisements did a fantastic job of getting kids excited about eating Frosted Flakes.
How to Make a Creative Partnership Flourish
A creative partnership is similar to being in a full-time relationship. In most cases you spend more time with your creative partner than your significant other.
From Crisis to Catalyst: Empowering a Culture of Deliberate Diversity
Having an “if it ain’t broke, don’t fix it” mentality can be a major blind spot when it comes to cultures of diversity. In fact, Kevin Wertz, CEO of Campbell Ewald, believes this was the blind spot that lead Campbell Ewald into crisis in 2016.
Courage in the Face of Controversy
Moderator Molly DeWolf Swenson began the session “Courage in the Face of Controversy” by asking the audience to raise their hand if they think we are in a controversial, polarizing time.
Storytelling is Dead
Raja Rajamannar believes point-blank: story-telling (as we know it) is dead. He wasted no time letting the audience know where he stands on this issue at his lecture Tuesday afternoon.
Transforming Digital with Revolutionary Style
This afternoon Rachel Zoe, CEO Rachel Zoe, Inc and Editor-in-chief of The Zoe Report of Rachel Zoe, Inc sat down with Ruth Stubbs the Global President of iProspect. The women discuss the newest trends in retail: digital marketing.
New York Women in Communications Presents: Charting Your Course at Any Stage
The New York Women in Communication has been holding featured talks at Advertising Week for years. This year, they brought five women who are in completely different communication fields together to talk about the existing problems that women often encounter in the work space.
Talent and the Culture of Accountability
The topic is hot, but by no means is the conversation new. Talent seeking in the advertising industry needs to expand its diversity and inclusivity in order to change cultural norms inside agencies and be better representative of the population.