Generation Z is powerful, and with the right insights, you can still make them care about your brand.
Tag: #AWNewYork2017
Jessica Reznick on Perspectives with Katie Kempner
From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Jessica Reznick, Global Managing Director at the Magnetic Collaborative
Gina Grillo on Perspectives with Katie Kempner
From Advertising Week New York 2017, Katie Kempner’s Perspectives interview with Gina Grillo, President and CEO, The Advertising Club of New York
The Daily Debate: Is Technology Delighting or Distracting Customers?
We live in a world where everyone wants our attention. Among those people are advertisers. From billboards to TV commercials there are an abundance of signals.
Liberating the Creative Voice
At their seminar, Liberating the Creative Voice, Neil Waller, Co-founder and CEO of Whalar, and Chloe Gottlieb, Chief Creative Officer, US, at R/GA, could share how their work with influencers has led to a greater sense of community and connection between brands and their audiences.
Wired Brand Storytelling
Kim Kelleher sat down with three master storytellers in advertising during “Wired Brand Marketing” to hear how they are answering this question about what constitutes good storytelling. Their advice is pretty straight forward: make it human.
Reaching and Keeping Customers in the New Retail Era
As technology changes, so do consumers’ needs and wants. In this new era of cutting edge technological advances, it is imperative that retailers accommodate these new trends, if they aim to optimize their profit.
CEO Connectors
CEO Connectors, moderated by AT&T AdWorks’ Maria Mandel Dunsche, featured a panel of leaders across media, technology, agency, marketing and research, brought together to discuss the shifts in the industry and how we can change the way we communicate, market and connect with one another.
Building a Brand in the Mobile First World
Advertising Week attendees lined the streets on New York for a chance to see Harry Kargman, Founder and CEO of Kargo lead a discussion with Jessica Alba, Founder of the Honest Company and Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker, and the session proved to be as engaging and entertaining as was hoped.
Aligning Incentives is the Key for Success in Adtech
Last year, the wave of discussion about whether adtech or martech is superior rumbled from Madison Avenue to Silicon Valley. For most, martech was the clear winner, with the sector’s SaaS-based business model a “key factor” in its success and desirability.