Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches!
Tag: #AWNewYork2017
Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance
People across the globe are constantly looking at their screens. More than ever, getting people’s attention is extremely challenging.
Transforming Marketing for the Digital Age
Every year, data collection continues to grow. With all of this data, there needs to be platforms and infrastructure to ease the collection, storage and utilization process.
Not Your Parents’ Branded Content
Content branding has evolved and grown to the point where it seems like, as Keith Hernandez, SVP of Brand Strategy and Sales at Bleacher Report, said, “everyone has a studio” for creating brand content.
Is Your Brand Prepared For a Hip-Hop Future?
During the afternoon panel at Thomson Reuters, speakers from the hip hop music industry talked about their understanding and experience with hip hop culture and branding.
Self-Disrupt: Creating the Next Agency Model
No longer are consumers following traditional media habits such as reading, listening and watching. Consumers now have a new set of technological habits, including tweeting, streaming and scrolling.
Michael Strober, EVP, Client Strategy & Ad Innovation, Turner
From the AW360 Live Interview Stage at Advertising Week New York 2017: Michael Strober, EVP, Client Strategy & Ad Innovation, Turner
Mehta Nishat, President of Center of Excellence, IRI Worldwide
From the AW360 Live Interview Stage at Advertising Week New York 2017: Mehta Nishat, President of Center of Excellence, IRI Worldwide
Kevin Lyons, SVP of Data Science, Nielsen Marketing Cloud
From the AW360 Live Interview Stage at Advertising Week New York 2017: Kevin Lyons, SVP of Data Science, Nielsen Marketing Cloud
Grant Munroe, General Manager, Shutterstock Custom
From the AW360 Live Interview Stage at Advertising Week New York 2017: Grant Munroe, General Manager, Shutterstock Custom