The two plus hour event kicked off with a keynote address from Michael Loeb, founder and CEO of Loeb.NYC, the New York City-based startup firm.
Tag: #AWNewYork2018
Shingy’s 5 Takeaways from Advertising Week New York
Now that Advertising Week New York has officially packed up the red carpet of its 15th year, let’s take a moment to pause and reflect.
AW360 Live: Interviews from AWNewYork 2018
Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, AW360 Live features interviews with the industry’s best and brightest from around the globe.
Lessons Learned from Advertising Week 2018
One week ago, WWE kicked off Advertising Week New York with our first-ever Thought Leadership breakfast event.
The New Frontier of Media: Delivering on Digital
With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
Shared Moments in the Age of Proximity
Brands can take advantage of the culture of proximity, especially at music events, by creating experiences that are genuine, benefit the consumer more than anyone, and enable true creativity.
A Brand New World
Audiences are now more fragmented than ever before thanks to the continuous rise of social media, streaming services, and mobile.
The Power of #BlackTwitter Voices in Hollywood
If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Wendy’s Brings the Sass to Social
Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
Take Control of Your Creativity
Today’s competitive, fast-paced society often makes it difficult for creative thinkers to produce their most thoughtful and productive work.