The Future of Data is Recognizing Intent
Tag: #AWNewYork2018
Ad Industry Icons and Influencers to #AWNewYork Attendees to ‘Get Out of Home’
Bold ideas need a bold platform.
In-Language and In-Culture: Digital Marketing for the Hispanic Mindset
We recently partnered with Magna and IPG Media Lab to develop a study to better understand the role of contextual targeting in digital (mobile and desktop) video ad experiences.
How Well Do You Know Your Teen Audience?
In anticipation of Advertising Week 2018, test your know-how of today’s teen.
Engaging the Powerhouse U.S. Hispanic Online Shopper
U.S. Hispanics are the ultimate omnichannel shopper; both their offline and online buying visits are growing significantly more than those of non-Hispanics.
How to Have More Meaningful Interactions with Customers
In the battle to attract and retain new customers, competition is inevitable.
Customer Identity Management – What It Is, Why It Matters, How It’s Done
It takes a three-pronged attack to create a successful customer program for your brand: a combination of data diversity, data accuracy and data strategy.
Q and A with NASCAR: The Story Behind its Dive into Sponsored Content
We spoke with Sarah Davis, senior director of content rights and partnerships at NASCAR Digital Media
As the Audio Landscape Evolves, Broadcast Radio Remains King
Each year, there are more and more ways to listen to information and entertainment in America.
Cross Channel Optimization – Bringing the Online… Offline
At Clear Channel Outdoor, we’re evolving to meet brands’ enthusiasm and desire for new insights and data-driven decision making.