A year ago, podcasts were barely a blip on the radars of the world’s leading advertisers. Since then, the industry has exploded into a rapidly growing platform that’s making room for different innovative ways to market and create every day.
Tag: #AWNewYork2019
The Trust Deficit: Balancing Brand Safety and the Future of News
Join this time-sensitive dialogue with advertiser, publisher, agency and tech executives as they debate and collaborate on what it will take to restore trust in news.
Innovating with Games: What Advertisers Can Learn from Game Design
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
‘Marcus by Goldman Sachs’: Leveraging Legacy for Innovation
With 150-year-old legacy, Goldman Sachs is the untouchable financial empire. Surpassing expectations, Marcus by Goldman Sachs is redefining the heritage brand in a digital and personal approach.
In the Communications Industry, More is More
Scrolling through Gary Vaynerchuk’s YouTube channel, you might think he’s an influencer or a famous YouTube star.
Speak Up—The Media Industry Is Listening
Media is a powerful tool—one that shapes our world. It can be used to help people, by raising awareness, entertaining or educating us, sparking debates and breaking down stereotypes.
The Audio Revolution: Sonic Branding In Today’s Media Landscape
“Audio has changed the marketing field more in the past 4-5 years than in the last 17” said Tom Webster, the Senior Vice President of Strategy and Marketing at Edison Research.
Inclusive Marketing: The Modern Marketer’s Next Frontier
With over 23 years of professional sales and marketing experience under her belt, M.J. DePalma, Head of Multicultural and Inclusive Marketing at Microsoft, works every day to incorporate inclusive policies into the company’s marketing plans.
Sense and Sensibility: A New Approach to Holistic Advertising
Typically, we think of advertising as a one-track visual experience. Raja Rajamannar, Chief Marketing and Communications Officer at MasterCard, is changing that.
The Future of Work: Make Sure You’re Part of It
Only one job has been replaced by technology in the past sixty years—an elevator operator. Yet, there is a growing concern that today’s newly emerging technology will change the future of our workplaces.