Technology and social media has both supplemented and replaced real human connections, resulting in a reported epidemic of social isolation.
Tag: #AWNewYork2019
4 Steps to Finding Your Social Good – Episode 3: Execute
Founder and CEO of Lucky Forks, Chad Hickey and guests discuss communication, strategy implementation, and management of social impact plans.
How Brands are Using Live Streaming to Expand Their Audiences
The first live video streaming platform, Justin.TV, launched in 2007, and its sole channel was dedicated to founder Justin Kan broadcasting a 24/7 feed of his life via a webcam attached to his head.
For Smart Audio, Engagement Is Key
In our most recent edition of The Smart Audio Report, our research partnership with NPR, we learned that privacy concerns remain an issue with people who have not purchased a smart speaker.
How DTC Businesses Can Use the Power of OOH to Build Brands and Drive Sales
Data-driven advertising will be a big theme at Advertising Week 2019, and nowhere is the data revolution more prevalent than in out-of-home (OOH) advertising.
Next-Generation TV Viewership Data Drives Next-Generation Measurement
Next generation measurement powered by next generation TV viewership data will finally allow TV to compete with digital on equal footing.
Hulu: A Better Experience for Viewers, a Better Home for Advertisers
Hulu’s head of advertising sales reveals why the streaming platform will continue to offer ad-supported as well as commercial-free choices to its viewers.
Disruptors & Provocateurs: A Conversation with Paul Woolmington
Ahead of Advertising Week New York, I caught up with Paul Woolmington, CEO of Canvas Worldwide for this special edition of the AW360 Live Podcast.
The Stories Behind the #AWNewYork 2019 Guide Cover Presented by Hulu
Pent up within the cover, beyond the Michelin Man, characters from numerous Hulu shows and Mr Peanut are some subtle cues as to the Advertising Week New York sessions that are being hosted by Hulu.
A Clear Difference: AdTech Solutions Built on Trust
Fueled by ongoing news reports and regulation changes, conversations about transparency and data privacy have escalated from a whisper to a roar.