In recent years the advertising industry has experienced huge upheaval when it comes to representation. That isn’t just in the commercials and billboards we see but in the people behind the scenes creating them.
Tag: #AWNewYork2019
The Science of Influencer and its Impact on Influencer Measurement
In the immortal words of Don Draper: “Advertising is based on one thing: happiness.”
How Brands Can Drive the Conversation with In-Car Voice Assistants
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.
a4’s Wael Sabra: Product is at the Center of Everything We Do
“Product” is at the center of everything a4 does from an innovation perspective, including marketing, customer rollout and sales training.
Advancing Your TV Ad Measurement
Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.
When Attending Advertising Week, Remember It’s Not About Self-Promotion
To make the most of these exchanges, remember it’s not about you when you connect with a reporter – it’s about helping them get the best stories.
Right Creative, Wrong Audience: Who’s Really Seeing Your Ads?
To some marketers, ad creative is the most crucial factor in determining campaign success.
4 Tips You Should Think About When Defining Your ‘Brand Experience’
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
4 Steps to Aligning the Supply Chain Ecosystem
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
A Look Back At 25 Years Of Digital Advertising
Take a look at some of the more interesting, innovative, and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold.