With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.
Tag: #COVID-19
Half Of Consumers Approve Of Brands Running Ad Campaigns Not Linked To Coronavirus
Compared to half of the respondents that are okay with brands running “normal” advertising campaigns not linked to the pandemic, about 20 percent expressed disapproval of these campaigns.
Customers Have Changed, Retailers Can Too
These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.
5 Predictions of What Esports Will Look Like After COVID-19
While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.
Healthcare Leadership During an Economic Downturn
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
Win By Staying In!
In the COVID-19 crisis, anxious elected leaders and health officials turned to influencers with deep cultural connections: sports and entertainment heroes. Their mission is to break through with public-health messages and change behavior.
How the Coronavirus is Changing Digital Advertising
The coronavirus has brought huge changes, and, even after the worst is over, advertisers must navigate it. From the strategic shifts in brand and performance to the demand for trusted news content, smart marketers will start acting now to get ahead.
Q&A: As Brands Hit the Reset Button during COVID-19, Consumer Connection Takes Priority
As our world faces new levels of disruption caused by COVID-19, brands are acting swiftly to protect their bottom line while adapting to customers’ newfound constraints and concerns. Although these short-term remedies are necessary, what kind of impact will they have in the long-term?
Six Strategies to Immunize Your Agency Against A Pandemic
The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a ‘New Normal’. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.
Brand Communities Are What’s Required Right Now
Many businesses, both small and large, will inevitably fail to emerge from this prolonged deep freeze. While there are purely financial reasons—cash on hand and access to capita—why some will emerge while others remain on ice, there is a less obvious key.