Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.
Tag: #COVID-19
Searching For Opportunity: A Playbook
Like all of us, I was shocked and paralyzed with fear at the onset of the coronavirus crisis. However, I quickly moved from fear to opportunity. Two perspectives helped me make that mental shift.
In the Midst of a Crisis – What Role Must a Brand Play?
COVID-19 is showing us firsthand how global matters become local matters, impacting everything from financial markets to local choices on how people do their jobs or how they pack their pantries, and how to live in a community while maintaining social distance from each other.
A Pandemic is Breaking the Ad Industry: Where Next?
The COVID-19 pandemic has turned the world upside down and upset markets, with some industries, like entertainment, travel, and hospitality, hitting the pause button.
Starting My New Creative Job During a Global Pandemic
Ask a creative what it’s like at a new agency and the answer is usually ‘same shit, different place’. But then a virus turned the world upside down and everything changed. A week or so after lockdown, I started a new job as a senior creative at AML Group. With working from home now the new normal, would it be a case of different shit, same place?
Separate but Together: Redefining Experiential for a Pandemic Era
For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.
Adjusting to the New Abnormal
As the coronavirus crisis deepens, digital-first organisations have an opportunity to flourish, and we are committed to keeping the economy moving by sharing our expertise and helping businesses adjust to ‘the new abnormal’.
How Brands Can Communicate with Millennials Effectively During COVID-19
What can brands expect moving forward? Based on the data we collected, here’s some advice for how brands can best communicate with Millennials once we’ve weathered this storm.
Football Needs A New Way to Build Intimacy and Connections For Its Strongest Ambassadors
With matches canceled or played in front of empty stadiums, let’s create digital experiences that sports fans didn’t even know existed
The State of Programmatic in COVID-19 Times
This is an attempt to take a brief overview of what impact these changes have on programmatic advertising as of now, several tactics helping brands to adapt (or at least stay lean and flexible as much as possible), and key events to watch in order to calibrate further strategies.