Q&A with Greg Matson, former Creative Director at Mother and Partner of New York-based strategy and creative consultancy Verdes: How Maslow’s Hierarchy of Needs Can Help Brands Navigate Troubled Times
Tag: #COVID-19
Why Custom Business Outcomes Are Critical In Concerning Times
In these fast-changing and universally concerning times, driving towards better measurement is crucial for brands to do more with less, better deliver for their customers, and return to growth.
A Star In The Darkness
It is our duty to protect ourselves and those we love, and by doing so, protect others around us. It is also our duty to protect and help anyone we can, especially our community.
Yes, Gaming Is A Good Place For Brands to Invest Right Now… But Do It Right
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
Now Is The Time To Be A Good Brand
Without sounding too heartless, the chaos caused by Covid-19 provides a huge opportunity for businesses. It is an opportunity to reinvent, redefine and reinvigorate, to stockpile that most important of commodities – consumer trust.
Marketing in Times of Crisis: Good, Better, Best Strategies
With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.
AWMoms: Autism Awareness Month – Thriving With Our Plan B
My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”.
4 Ways Your Brand Can Be A Good Citizen
Promoting acts of selflessness now will hopefully help build brand loyalty later. More importantly, maybe it will actually help save a life. How can your brand pitch in?
Persuading Your Client to Close a Million-Dollar Deal Remotely
Instantly, we are being asked to adjust to continue our day to day working relationships with clients, but it’s a new definition of “being connected.” This time has a whiplash effect on every person, every business and every decision being made in an uncertain future.
How to Be a Successful and Persuasive Communicator While Working Remotely
With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.